Why do we remember stereotypes? Scientists have spent years of research and millions of dollars asking this question. The conclusion they've come to is not particularly exciting. We remember stereotypes of people, countries, and so on for the same reason that we remember seasons of the year, holidays, and big upcoming events. We remember them because everyone else does. It might feel a bit cheap, but you can use this very common human trait to get your website out there. In effect, you can turn world events into a giant engine to superpower your SEO.